Five navigable landing pages for local businesses, each with the vocabulary, objections and proof its own market actually uses. Self-initiated, fictional businesses, no template repainted five times: a clinic page argues differently from a solar page, and that difference is the work.
01 / THE PROBLEM
A cardiologist does not sell like a solar installer.
Most landing page work is one template repainted. Change the photo, change the colour, swap the headline, ship. It shows immediately: the page argues nothing, because the argument was written for nobody in particular.
But the objections are not the same. Someone choosing a cardiologist wants to know who the doctor is and whether the exam is done on site. Someone quoting solar wants to know what it costs and when it pays back. Same page structure, opposite content — and the content is the part that converts.
02 / THE FIVE
Five markets, each with its own proof.
Ophthalmology — the exam list and the equipment, because that is what the patient compares.
Cardiology — the doctor's name and credentials up front, since in health the trust is personal, not institutional.
Solar energy — a payback estimate, because nobody buys solar on aesthetics.
Mineral water — source and analysis, the only real differentiator in a commodity.
Astro-tourism — the sky itself as the product, so the page is built around images rather than argument.
All five open here in the browser: `/demos/alcance/` · `/demos/compasso/` · `/demos/vertente/` · `/demos/basalto/` · `/demos/sereno/`
03 / THE BUILD
No framework, no dependencies, opens instantly.
Each one is plain HTML, CSS and vanilla JavaScript. No build step, no bundle, nothing to install. On the phone of someone on a weak connection — which is most of the audience for a local business — that is the difference between a page that loads and a page that gets closed.
Mobile-first throughout, with the tappable things in the lower half of the screen where a thumb reaches without the hand moving.
Verticals
5
Dependencies
0
Mobile-first
yes
