Search events, people, dashboards⌘K
Cohorts · Retention
Do people who signed up come back? Week by week.
Each row is the group of people who signed up that week, and the share of them who came back to the product in each following week.
Period analysed
8 weeks
Apr 14 → Jun 2
Back in week 1
68.2%+3.1%
Still active in week 4
29.8%−1.4%
People followed
4,778
from signup onwards
Retention map
By signup week · % who came back
Colour scale
| Cohort | Size | W0 | W1 | W2 | W3 | W4 | W5 | W6 | W7 |
|---|---|---|---|---|---|---|---|---|---|
| Wk Apr 14 | 428 | 100 | 62 | 41 | 33 | 28 | 24 | 21 | 19 |
| Wk Apr 21 | 512 | 100 | 67 | 44 | 36 | 30 | 26 | 22 | — |
| Wk Apr 28 | 489 | 100 | 64 | 42 | 35 | 29 | 25 | — | — |
| Wk May 5 | 604 | 100 | 71 | 48 | 38 | 32 | — | — | — |
| Wk May 12 | 571 | 100 | 68 | 45 | 36 | — | — | — | — |
| Wk May 19 | 638 | 100 | 72 | 49 | — | — | — | — | — |
| Wk May 26 | 712 | 100 | 74 | — | — | — | — | — | — |
| Wk Jun 2 | 824 | 100 | — | — | — | — | — | — | — |
| Avg | 4,778 | 100.0% | 68.3% | 44.8% | 35.6% | 29.8% | 25.0% | 21.5% | 19.0% |